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  <url>
    <loc>https://www.helenmorley.com/home</loc>
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    <lastmod>2019-02-25</lastmod>
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      <image:title>Home - Couture Living</image:title>
      <image:caption>Read More</image:caption>
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  <url>
    <loc>https://www.helenmorley.com/image-gallery-test</loc>
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    <lastmod>2025-05-06</lastmod>
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      <image:title>Image/Gallery Test</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834054765-5AZXOJ373RPVGBTSHR19/thumbnail-classic-3x2.jpg</image:loc>
      <image:title>Image/Gallery Test</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834054475-BFU4934DOJR9D5SYECT4/thumbnail-country-feast-3x2.jpg</image:loc>
      <image:title>Image/Gallery Test</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834055294-QFAYM68F602X94GZ7P2V/thumbnail-earth-and-sky-3x2.jpg</image:loc>
      <image:title>Image/Gallery Test</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1444834283667-ME2W26ZKIK4RW9M461D1/thumbnail-harvest-moon-bowl-3x2.jpg</image:loc>
      <image:title>Image/Gallery Test - Index’d gallery page</image:title>
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  <url>
    <loc>https://www.helenmorley.com/gallery-1</loc>
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    <lastmod>2025-05-06</lastmod>
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  <url>
    <loc>https://www.helenmorley.com/gallery-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-06</lastmod>
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  <url>
    <loc>https://www.helenmorley.com/new-home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-06-02</lastmod>
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  <url>
    <loc>https://www.helenmorley.com/philosophy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/f0b4d15b-6ac3-4d3d-9d83-6bf038057a2d/_W4X4774rot3.jpg</image:loc>
      <image:title>Personal Shopping - Shop Helen Morley</image:title>
      <image:caption>We know that selecting the perfect gown, whether it is a wedding or some other formal occasion, is challenging. It can be extremely difficult to purchase a dress online and know that it’s right for your event, and that it will also suit your body and budget. We want our customers to have a positive shopping experience for this all-important decision. We will guide you through the process of choosing the dress that will suit you and your occasion, and how to purchase it from us or our retail partners.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/9bc10399-0d73-497a-96b1-d9df7bbb2a2d/_W4X4065.JPG</image:loc>
      <image:title>Personal Shopping - Vision</image:title>
      <image:caption>Helen Morley believes in the uniqueness of each individual and the need to find a dress which reflects and enhances each person’s distinctive qualities. As such, all individual requests start with a one-on-one consultation.</image:caption>
    </image:image>
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      <image:title>Personal Shopping - Inquiries</image:title>
      <image:caption>· First fill in the form below, with your contact info and any relevant specifics about the dress you are interested in (style, size, color). Once we receive your request for assistance we will respond by email (within 24 hours). It is helpful for you to include any additional information, such as your body type and details about the occasion. · In the confirmation email we may suggest a phone or skype chat to discuss details about the dress and your needs. Your consultant will explain the fit and features of the dress so you can assess its suitability. · We have dresses in our house stock for purchase and we also sell through fine specialty retailers like Saks Fifth Avenue and Neiman Marcus. We will help you in each case, either by connecting you with a retailer or setting up an order for direct purchase from house stock.</image:caption>
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  <url>
    <loc>https://www.helenmorley.com/terms-conditions</loc>
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    <lastmod>2016-02-12</lastmod>
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  <url>
    <loc>https://www.helenmorley.com/stockists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>https://www.helenmorley.com/shipping-returns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>https://www.helenmorley.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/2b01970a-d1da-4df3-aedd-5371adf9cf90/_W4X4356XXXcrop.jpg</image:loc>
      <image:title>New Page - About</image:title>
      <image:caption>The company that bears the Helen Morley name was founded in 1993 in New York City. It began with a collection of wedding gowns that were soon shaking up the industry with their innovative and architectural simplicity and were featured at Vera Wangs’ famous Madison Avenue boutique. Morley was first to introduce and popularize the strapless bridal gown. By popular demand, the collection expanded into formal evening wear and was quickly picked up by retailers like Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. Passionate about using the most beautiful fabrics, Helen scours the world to find some of the most distinctive laces, which she molds and manipulates to create dresses that are simple and elegant, while at the same time being complex works of fabric engineering. Her iconic styles are instantly recognizable. She is noted for her traditional dressmaking crafts and couture techniques which are evident in her famously body sculpting silhouettes New designs are personally developed and tested by Helen, allowing the artist’s signature to reveal itself in each creation.</image:caption>
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    <image:image>
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      <image:title>New Page - Helen</image:title>
      <image:caption>Helen Morley is the founder and designer of the couture evening wear collection that bears her name. Her timeless designs reflect her keen intellect, sense of style, her mastery of the craft of dressmaking along with a remarkable understanding of the needs of her customers. Born in England, Helen graduated with honors from Oxford University where she attained an M.A. in Politics, Philosophy and Economics. She then decided to pursue a lifelong passion for fashion and sewing and went to the London College of Fashion to learn the technical elements of the industry. Helen relocated to New York where she started her own company in 1993. As Helen tells it, she is still driven by an obsession for creating the perfect dress and continues to find new ways to explore the art and craft of dressmaking. Each design is a study in beauty and style which she will cut, drape and sew herself in order to coax the idea into three-dimensional reality. It’s a form of sculpture in fabric. It is Helen’s belief that quality is more important than quantity. Her collections are small with only the best designs featured. That said, there are classic dresses that are as popular today as when they were originally conceived. In the words of her icon Coco Chanel ‘fashion fades, only style remains’.</image:caption>
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  <url>
    <loc>https://www.helenmorley.com/size-chart</loc>
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    <priority>0.75</priority>
    <lastmod>2019-03-19</lastmod>
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      <image:title>Size Chart</image:title>
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  <url>
    <loc>https://www.helenmorley.com/privacy-policy-clay</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-06</lastmod>
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  <url>
    <loc>https://www.helenmorley.com/store-1</loc>
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    <priority>0.75</priority>
    <lastmod>2023-06-02</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 0901</image:title>
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      <image:title>Current Collection - Style 0901</image:title>
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  <url>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 1412</image:title>
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      <image:title>Current Collection - Style 1412</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-0606</loc>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 0606</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 0606</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-0603</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/5126e788-67f9-41f2-8917-66e10f59a8f1/_W4X4621XXcrop.jpg</image:loc>
      <image:title>Current Collection - Style 0603</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 0603</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-2104</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2104</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/9b38358a-ac3f-4694-b411-bdab05c39627/_W4X4582crop.JPG</image:loc>
      <image:title>Current Collection - Style 2104</image:title>
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    <loc>https://www.helenmorley.com/store-1/style-2316</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2316</image:title>
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      <image:title>Current Collection - Style 2316</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-2315</loc>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2315</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 2315</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 2315</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-2102</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2102</image:title>
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      <image:title>Current Collection - Style 2102</image:title>
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    <loc>https://www.helenmorley.com/store-1/style-2314</loc>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2314</image:title>
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      <image:title>Current Collection - Style 2314</image:title>
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    <loc>https://www.helenmorley.com/store-1/style-2313</loc>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2313</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/d3950fe6-debd-4763-a809-a2cfb1b92e10/_W4X3855crop.JPG</image:loc>
      <image:title>Current Collection - Style 2313</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72ed91b10f25809eb4f071/b483a771-ed9f-4309-b369-7231f9eb0768/_W4X3785crop.JPG</image:loc>
      <image:title>Current Collection - Style 2313</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 2313</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-2312</loc>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2312</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 2312</image:title>
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    <image:image>
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      <image:title>Current Collection - Style 2312</image:title>
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  <url>
    <loc>https://www.helenmorley.com/store-1/style-2311</loc>
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    <lastmod>2023-06-02</lastmod>
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      <image:title>Current Collection - Style 2311</image:title>
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      <image:title>Current Collection - Style 2311</image:title>
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